Case study · Residential
Miraya by SVN
A thoughtfully planned open-plots project shaped around the traditional Manduva theme, brought to life through 3D visualization, architectural storytelling, brand film and launch collateral.
The challenge
The challenge was to give Miraya a distinctive identity beyond a conventional plotted development. The vision was to bring the warmth and character of traditional Andhra Manduva architecture into a contemporary community, while communicating the plots, homes, landscape and lifestyle through a strong visual story.
The outcome
Miraya evolved from a plotted layout into a distinctive visual experience rooted in the character of Andhra architecture. The Manduva theme gave the project a recognizable identity, while the visual storytelling helped communicate the community, homes and resort experience as one cohesive destination.